Fun, fierce, feminine brand embraces individuality

The Filipinos’ fashion sense is always evolving but always true to how they express themselves. The young and trendy individuals are more confident nowadays in a way that they are not afraid to experiment, always looking for something unique.

Fortunately for them, there’s Miss Selfridge, a brand from the UK that has started injecting a fun, chic and playful sense to style since it debuted in the country a year ago (June 2012).

The first location was opened in Greenbelt 5. Two more branches followed right away—one in Robinsons Magnolia, and another one in SM Aura. A store in Shangri-La Plaza East Wing opened earlier this month.

For Miss Selfridge, it’s the more detailed pieces that are usually the ones that attract attention. That’s why the brand highly values its product uniqueness.

And while there are lots of brands that launch in the country left and right, the brand has held its own, offering a point of difference: Miss Selfridge has no basic product in the brand’s range as each item is crafted with special attention to detail making it unique.

The brand’s style is very feminine, fun & glamorous, which is reflected not only through the products but with the store concept as well. It offers fashion but gives importance to function, making sure the range covers all aspects of our customers’ lifestyle such as casual daywear, versatile day-to-night wear, and going-out glamor. All styles and prints are created by the in-house design team in the UK, so there’s always something new and global.

Because Miss Selfridge is relatively new to the market, it’s in the process of getting to know its customers, so they know which items truly appeal to their interests and excitement.

Aside from its origin country, UK, Miss Selfridge is also available in at least 15 countries in Europe, Australia, Middle East and the Far East.

*** This article was first published in the Philippine Daily Inquirer on July 22, 2013. It has been edited for TWIST. Photos from Miss Selfridge Philippines Facebook Page. ***