Storage retailer brand born in Australia, now in the Philippines

It’s hard not to see the value in making one’s home or office much simpler, more organized.

It’s this principle that encouraged Howards Storage World (HSW), an innovative specialty retailer of storage and organizational products, to get into the Philippine market. Not many players do so, which helped the brand establish loyal customers who keep coming back to their stores.

Born in Australia, HSW’s focus is on range and quality. It has items in just about category that include kitchen, bathroom, laundry, bedroom, office, living room, garage, kid’s rooms and cellar.

When people walk in an HSW store, often they’d catch themselves asking: “Why didn’t I think of that?” or “Where has this been all my life?” Customers feel a relaxed ambiance, a place where they can take their time to choose and look around. It doesn’t hurt, too, that they have knowledgeable staffers that provide good solutions to questions about organization.

Among HSW’s bestselling items include the clear and stackable shoeboxes (P1199.75) that come in three pieces and fixed with clear panels that allows individuals to see its contents. Also popular is the hanger rack that installs easily, its steel appearance blending well with any décor (P5499.75).

Also in demand are portable exit soap (that removes stains fast); mini whisks for cooking and baking needs; the slim storage trays; and anti-slip mats. A range of HSW-branded products are now manufactured exclusively for the brand.

We also recommend our compact Exit Soap (priced at Php 129.75); its easy-to-use and carry, perfect for removing stains and dirt fast. Our mini whisks are also convenient to have around the kitchen, especially for small baking projects and ideas (priced at Php 49.75).

In the Philippines, HSW opened in 2010. Since then, it has expanded to four branches found in the following locations: Robinsons Place Manila, Shangri-La Plaza, Greenbelt 5, Robinsons Magnolia. The brand can also be found in Canada, Ireland, New Zealand, India, Spain, and Singapore.

HSW’s primary market is women, aged 25 to 50, as well as space-conscious individuals who love to keep things in order. HSW’s premium in quality products, combined with their functionality, has endeared them to the Filipino market. It’s unique and easy-to-use design transforms organizing from being a chore to a simple and fun activity.

** This article was published in the Philippine Daily Inquirer on July 22, 2013. It has been edited for TWIST. Photos from HSW's Facebook Page. ***