An artist's rendition of the One Central in Makati City, a MegaWorld property |
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Editor's Note: I wrote this article for the Philippine Daily Inquirer, as commissioned by MegaWorld. The article, which was published in February, has been slightly edited for TWIST. As the article was not available online, I decided to upload it here. Enjoy!
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In the ever booming property industry, having a good customer service and after sales program is not nearly enough. An excellent developer will provide more than the average, more than the required, more than the necessary to ensure a client is delighted every step of the way.
No one knows this best than Megaworld Corporation, the
country’s largest residential condominium developer. Stepping forward and
further differentiating itself as a property developer that has its “clients
first” attitude, Megaworld has started offering its clients interior design
options free of charge.
Three Central in Makati, one of Megaworld's newest residential project |
With an army of the most creative and talented interior
design team in the country, clients who opt to subscribe to this feature can
choose from five classic and classy designs: the Zen, Modern Contemporary,
Modern Victorian, Modern Filipino, and Modern Industrial.
The division tasked to handle this service is the Prime Properties Investment Group (PPG), a marketing division exclusively created to help clients personalize their units. It’s another step in giving home owners a chance to make their home a place that beams with their respective personalities, making their home a reflection of their lifestyle, color preferences, even mood preferences.
The division tasked to handle this service is the Prime Properties Investment Group (PPG), a marketing division exclusively created to help clients personalize their units. It’s another step in giving home owners a chance to make their home a place that beams with their respective personalities, making their home a reflection of their lifestyle, color preferences, even mood preferences.
“We hope to go beyond
the expectations of our clients. In Megaworld, we are always anticipating their
needs to ensure they gain the best market values for their units,” said Donna
Racho, vice president for sales and marketing for Prime Properties Investment
Group, Megaworld.
To be fair to Megaworld, it has truly proven itself worthy of all the attention it has been getting. For those who don't know, Megaworld (through several divisions) is also the developer behind the Resorts World Manila and the posh McKinley Hills in Taguig.
To be fair to Megaworld, it has truly proven itself worthy of all the attention it has been getting. For those who don't know, Megaworld (through several divisions) is also the developer behind the Resorts World Manila and the posh McKinley Hills in Taguig.
Megaworld has always been a league of its own when it comes
to providing sales and, more importantly, after sales commitments. The creation
of PPG ensures excellent management of customer expectations, including proper
handling of concerns and disparities should any arise.
It also ensures smooth turn-over of purchased properties to
unit owners, especially if they want to re-sell or lease out their properties. These services come on top of PPG helping unit owners in scouting
potential buyers and lessees, negotiating and selecting bank financing options,
maintaining and refurbishing of units, among others.
While the seasoned decorators have prepared five sets of
concepts and designs to choose from, home owners can still modify the
design—from the cuts to the designs and furnishings—to suit their liking and
needs.
“We want to treat them like VIPs and create a long-lasting
after-sales service to our most valued clients. We want to do
everything we can to make them feel at home,” she said.
Among the completed projects with RFO units are Eastwood
Parkview and One Central Park in Eastwood City; Stamford Residences and 115
Upper McKinley in McKinley Hill; The Bellagio III and Forbeswood Parklane in
Bonifacio Global City; The Residential Resorts in Newport City; One Central and
Greenbelt Madison in Makati City; and El Jardin del Presidente II in Quezon
City.
This is a good offer from Megaworld! Thanks for sharing! Fort Global Condo.
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