Good news to Mabuhay Miles members. From now on, frequent flyers of the country’s flagship airline, Philippine Airlines, can now convert their Mabuhay Miles to Globe rewards points, which they can, in turn, redeem for items from the Globe Rewards catalog such as shopping, dining, gadgets, and gift certificates.
“Most of PAL travelers are also Globe users, so it makes sense to tap into that market. The goal is for Globe subscribers to earn points in more ways, in more places,” said Ernest Cu, president and CEO of Globe Telecom, during the launch at the InterContinental Manila.
For every 2,000 Mabuhay Miles converted, subscribers can earn 400 rewards points; 1,500 Mabuhay Miles can be converted to 300 rewards points; and 1,000 Mabuhay Miles can earn subscribers 200 rewards points. These rewards points can also be used as cash to purchase items from partner merchants.
“PAL has over 3 million Mabuhay Miles members worldwide, 65 percent of which are based in the Philippines. So you can imagine how many people are going to benefit from this new program,” said Ria Carrion-Domingo, head of PAL’s frequent flyer program.
Brands that are now part of Globe Rewards’ growing list of merchants include: Bench, KFC, Memo Express. Partner merchants also include Ayala Malls Cinemas, Figaro Coffee Company, Wendy’s, Sunglass Hut, Enchanted Kingdom, Rose Pharmacy, and Petron.
“Converting PAL Mabuhay Miles to Globe rewards points is an initiative that promotes further engagement and customer delight to both loyal Globe subscribers and Philippine Airlines customers,” said Jay Beltran, Head of Customer Lifecycle Management at Globe. “This initiative spearheads the long-term goal of Globe Rewards to enable partners to offer rewards to their loyal customers through the Globe Rewards points earning and rewards redemption.”
To convert PAL Mabuhay Miles to Globe rewards points, members can call 855-8888 for Manila or (032) 340-0191 for Cebu. Members may also visit the Mabuhay Miles Service Center at Mabuhay Miles Service Center Makati. A text notification will be sent to the member indicating that the Globe rewards points have been credited to his or her mobile number.
Redemption of Globe rewards from partner merchants can be done by texting BUY <space> MOBILE # OF MERCHANT <space> AMOUNT to 4438. To check available points, text BAL to 4438. For more details, visit www.rewards.globe.com.ph.
*** This article has been published in the Philippine Daily Inquirer on August 2013. It has been edited for TWIST. ***
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