When you’re wearing a pair of denim jeans in its purest, most raw form, there’s nothing quite like having the proper footwear to complete the look. It’s like putting an exclamation point at the end of a sentence to make your statement count.
Today, G-Star
Raw—a
Dutch luxury street wear made by denim specialists, completes their collection by launching several lines of footwear to
complement its cutting edge and innovative clothes and apparel.
“True to the
identity of G-Star Raw, our footwear has taken the distinctive craftsmanship
and originality that made the brand what it is today. Many of the footwear are
made of denim but G-Star Raw also experimented on several other materials for
the footwear,” said Clarissa Reyes, G-Star Raw’s brand manager.
G-Star Raw
footwear reworks authentic styles with new fabrics, finishes and aspects.
Attention to detail is paid throughout the design and construction process to
take raw ingredients and add a luxury inspired feeling for the street.
Inspired by
its early success, G-Star Raw also debuts its Fall / Winter 2012 collection, just
in time for individuals wanting to spice up their outfit for the holiday
season. Focusing on their key denim offering like Raw Essentials, New Radar, and
Arc, the range is an extensive collection across both men’s and women’s which
offers raw combinations.
G-Star Raw debuted its denim-inspired
fashion collection in Manila four months ago at its flagship store in Bonifacio
High Street Central. In that short
span of time, it has begun transforming the way fashion-forward Filipinos look
at their jeans. From a simple everyday wear, they look at a pair of denim jeans
as investment pieces bound to become classic numbers.
G-Star’s key denim style this season is the Radar, designed by Pierre Morisset, whose lowered front pockets offer an effortless attitude without the need for wearing the denim low. There’s slim, tapered and loose fits in six different washings for the men. It becomes available for women for the first time this season.
The new
District Collection, on the other hand, takes inspiration from outdoor living
combined with metropolitan city life. There’s the Sherpa, a military ‘ice
boot’; the Summit, a classic outdoor boot collection; the Carabiner, a hybrid
outdoor boot.
Distributed
exclusively by Kenrich Sidefame Corp., a member of retail giant Primer Group of
Companies, G-Star offers complete men’s, women’s and accessory collection, many
of which has denim incorporated in its design one way or another—from jeans to
jackets; belts to bow ties; shirts to skirts; caps to cardigans.
“In the
mid-90s, it was G-Star Raw that reintroduced raw. It paved the way for the raw
denim to become mainstream once more. The brand has really come a long way since
its first store opened in 1989 in Amsterdam,” she said.
To date, it
has established presence in 70 countries around the world including major
markets such as Australia, France, Germany, Italy, Spain, Sweden, and
Switzerland. G-Star can also be found in the US and the UK. In Asia, the brand
is available in Japan, Hong Kong, Singapore, and now, the Philippines.
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*** Acknowledgment: This article was published on the Philippine Daily Inquirer last December 16, 2012. The article was edited slightly for TWIST. Photos by Eugene Araneta. ***
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