No-frills approach to creating awesomeness in a pair of shoes

Since Tretorn opened its first store in the country last year (the first outside the USA), the shoe brand has become an unstoppable name in the industry, utilizing its no-frills approach to enchant and delight customers, successfully relaunching itself with an updated spin to its classic styles.

Despite a crowded shoe market, it's commendable how Tretorn manages to hold its own against more established brands as well as the newcomers. Perhaps its the brand's more than 120 years of experience in shoe-making and design that helps it stand out from the rest.

When Loris Spadaccini, general manager of Tretorn lifestyle division and Tretorn North America, opened the brand's first store in Robinsons Galleria last year, he foresaw big things for Tretorn. He was right on point. Since then, Tretorn has added another free-standing store in Abreeza Mall in Davao.

To keep it exciting for Tretorn fans, the Swedish footwear brand has expanded its range of items. More than just the iconic Nylite, Tretorn has also revived its original rubber boots, and is keen on coming out with more products that will showcase the best of “Swedish goodness.”

Focusing not just on style points but on practicality and comfort as well, Tretorn has come up with its latest men’s slip-on, the Smogensson. A classic shoe that is perfect for almost every occasion.

Incorporating the brand’s signature elastic and an internal gore for a secure fit, the Smogensson is also a unique blend of quality materials namely leather, suede, and canvas, making its look appropriate for more than just casual days out in the city.

Another special feature of the shoe is its rubber sole, which keeps your sea legs sturdy on slippery decks, making you ready for whatever.

Available in four styles for guys, namely the Smogensson Canvas (in bittersweet red, dark navy, and fossil), Smogensson Stripes (in burnt olive, dark navy), Smogensson Suede (in pewter, olive nights, and ebony blue), and the Smogensson Leather (in brown and dark navy), it definitely gives you more attractive options to suit your personal style tastes.




Here's a bit of history about the brand:
Tretorn is a Swedish brand established in the 19th Century.  A significant part of Tretorn's history is closely linked to the history of tennis. Tretorn targets people who have a classic yet contemporary personal style love to live outdoors and appreciate modern simplicity. Rich in heritage, it has provided an authentic framework for everything that defines the brand. And it is with this foundation that Tretorn ensures its commitment to high quality rubber manufacturing for generations to come. For over 100 years, Tretorn has built a reputation of superior quality and function, innovation and distinctiveness.

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