Whoever said that it’s boring to promote alternative
non-polluting transport systems in the metro has not heard of Sector 9’s “Push
Don’t Pollute: Ride with Pride” skateboarding event.
The event, recently held at the Bonifacio Global City, is
about “a group of people that are motivated by the causes that they are
passionate about,” whether that be a push for cleaner air, promoting an active
lifestyle, or just for the love of skateboarding.
Now on its third year, the annual event was attended by
hundreds of skaters and skate enthusiasts from all over the Philippines, all
meaning to show Filipinos that there are other means to get from one place to
another aside from those that people have come to be familiar with.
The event also provided skateboarders with the perfect venue
to express their solidarity as a community for causes that they believe in.
“The fact that more and more people are trying out
skateboarding encourages us to come up with more activities like this,” said
Freddy Gonzalez, president of Freesurf, Inc., a company that exclusively
distributes core action sports brands.
“After all, at the end of the day, our focus has always been
on providing our market with the best skate experience no matter where they
are,” he said.
Through concept stores like Aloha Boardsports, Billabong,
and Five-0 Skate Shop, Gonzales’ company makes accessible sports brands such as
Sector 9, RVCA, and Billabong.
In 2003, the International Association of Skateboard
Companies (IASC) declared June 21 as Go Skateboarding Day as a declaration of
their love and dedication for the sport of skateboarding.
But who knew, that what started out to be a few skate
sessions capped with a backyard barbecue (with a mission to let everyone know
how fun skateboarding is), would turn out to be a global event that touches on
social, environmental, health, and possibly even political issues?
Who could’ve predicted that the simple act of skateboarding
could possibly end child obesity, combat air pollution, promote sports, and
have your local government make roads safer for pedestrians, bikers, and
skaters?
The event featured several categories such as the 10 km push
race for men, women, and junior skaters, as well as a best trick competition.
Gonzalez said: “We understand the fact that the current
state of the skateboard community and culture wouldn’t have been what is now
without the help of a lot of people who are passionate about this activity.”
The 3rd Sector 9 Push Don’t Pollute Race: Ride with Pride is
presented by Aloha Boardsports, Billabong, and Five-0 Skate Shop, and
co-presented by Fox International Channels, Magoo’s Pizza, and VitaminBoost.
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