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Monday, February 11, 2013

Year of the Snake: 13 best print ads

Nike
The Year of the Snake has inspired several brands to tailor their print advertising to incorporate this feisty Zodiac sign. I scourged the pages of the Philippine Daily Inquirer for the last three days to see which brands made good use of the image of the snake or other symbols associated with the festive Chinese New Year.

Last year during the Year of the Dragon, I went around the metro to check out products or places that incorporated the image and likeness of the dragon in their promotional campaigns. You can check that entry by clicking here.

Back to the Year of the Snake, I think Nike nailed it with their sassy, cool, and creative print ad for its Kobe 8 system (see picture above.) Here are the the rest of the 13 best print advertisement for 2013, in no particular order. Enjoy! :)
SM Supermalls
Ayala Malls
Smart Infinity

Beyond the Box

Philam Life
Chinabank

Giordano



BMW
SM Megamall

Sapporo

Lucky Chinatown
Moneygram

RELATED BLOG ENTRIES:
- 10 things I learned about the Chinese New Year
- The dragon does the branding
- Chinese elevator brand offers more affordable options


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