Get ready for a 'newer, revamped' Skullcandy headphones this year

 

It's not the clothes that make a man or a woman, but the headphones, they say. If this is true, then I'm happy that I'm using a cool-to-the-tee Skullcandy.

Recently, the headphones-maker famed for its colorful and unique designs, held an event at the Manila Peninsula to relaunch the brand in the country and introduce its new line of headphones collections for the year.

One of the things that Skullcandy wants to achieve is to help give music lovers the opportunity to listen to their favorite music--whatever genre that may be--the way they should. For audiophiles like myself, this means a lot.

It is this inherent love for music that Filipinos have that caught Skullcandy's attention to put more attention to the ever-growing market in the country.

"Music is a lifestyle and Skullcandy is a lifestyle performance audio company. It is our mission to bring everybody to the music forefront. Filipinos' love for music and style is so intertwined, it’s fascinating,” said Kris Altenburger, the company's business development manager, who flew into the country to oversee the relaunch himself.

So while Skullcandy, which has been around locally for 5 years, has gained a massive foothold from the action sports market, it is now courting the more musically inclined crowd. It is one of the world’s leading audio brands that reflects the collision of music, fashion, and action-sports lifestyles

The newer, revamped Skullcandy features not just change in aesthetics but also enhanced sound with its line of Supreme Sound products.

For the launch, Skullcandy put up a mini fashion show which featured attractive models with the equally beautiful and slick headphones. [See the 7-minute video above]

Skullcandy’s line of products involves earphones and earbuds, on-ear headphones, and over-ear headphones. Some headphones come with built-in microphones. Similar to the headphones, earphones can be customized with interchangeable buds. They offer optimum sound, from controllable subwoofers, to noise-reduction headphones, to iPod controls.

Living up to its mantra, “every revolution needs a soundtrack,” Skullcandy's skull logo has become an icon in itself. It is almost synonymous with demanding control for a personal music experience, which everyoe so deserves.

"There is definitely a natural affinity between the Philippines and Skullcandy,” said Altenburger. "You (the Philippines) have some of the best singers and musicians in the world."

On hand to further support the brand's expansion in the country is Ron Basilio, marketing manager of Rains International Corporation, Skullcandy’s local distributor. “We live and breathe music, so there’s always a need for quality audio products, and that’s what we have for them.”

“Skullcandy’s partnership with Rains International reinforces our commitment to align ourselves in markets that reflect our passion for sound, sport, and fashion," Altenburger said.

Skullcandy is widely available in 59 stores nationwide. Before the year ends, the company projects it will be located in at least 300 stores within Metro Manila, and 50 stores in the provinces.

Altenburger: "A lot has happened for the brand last in 2011 and now we're putting more attention to Philippines. Skullcandy is here to stay, we're not going away or sell the business to anyone. We believe in it and our committed to our passion."