Make no mistake about it--women love everything that exudes beauty and elegance. But with the advent of the digital age comes a lifestyle change for the Filipino women: Today, they use online shopping to de-stress and reward themselves.
In a virtual marketplace, a gorgeous dress and a bottle of skin moisturizer sell every 3 minutes; a handbag and a pair of earrings and necklaces are put inside an online shopping cart every 5 minutes; and a unit of the latest mobile device welcomes its new owner every 10 minutes, according to the eBay Philippines Online Shopping Trends Report (July 2011).
Most online shoppers have been increasingly moving from crowded stores and intricately designed boutiques in malls to the one-click virtual platform known as online shopping. In fact, Filipino women account for 3 out of every 5 active online shoppers, according to the same eBay study. Furthermore, the research revealed that 74% of all virtual shoppers in the Philippines purchase lifestyle items—such as shoes, bags, and dresses—via the Internet.
As tech-savvy individuals who are constantly on their laptops and computers at home or in the workplace, more and more people have been turning to online shopping with the proliferation of group-buying sites, online travel bookings, and downloadable software and apps.
But while the number of online shoppers have grown tremendously in recent years, there are still those who haven't been converted yet, so to speak, simply because they either don't have a credit card or they are concerned with the security risks of transacting online.
With this in mind, the Bank of the Philippine Islands (BPI) came up solutions--the BPI eCredit and My ePrepaid Cards, BPICards.com, and Dealmania.ph.
In celebration of its 160th anniversary this year, BPI has rolled out new digital innovations that provides customers—both men and women—with an easier way to make more secure card payments while presenting them with endless shopping opportunities.
“The explosion of social media the past 2 years has given way to opportunities for increased interactions and connectedness. We have seen the tremendous growth of eCommerce, yet, there are many more who are wary of shopping online due to concerns on security and payment inconvenience,” said Ginbee Go, senior vice president and BPI Cards issuing business head.
With the BPI eCredit Card, the first-ever virtual credit card exclusively designed for online shopping, BPI MasterCard cardholders enjoy greater peace of mind when shopping online. Because it is a companion card of the BPI Express Credit MasterCard variants— Blue, Gold, Edge, Petron and Skymiles—it uses a different card number with its own sub-limit that cardholders can set and adjust as they need it.
But for those without a credit card, fret no more as BPI introduces the My ePrepaid card—a no-hassle, no-approval-required, reloadable prepaid card that empowers its holders to buy whatever they want from the widest selection of MasterCard-affiliated online shopping sites without having to worry about submitting documents or maintaining a balance.
In addition, BPI is also launching BPICards.com, an interactive website where one can obtain up-to-date information on BPI cards features, promotions, etc. Exclusive to the website, and another first in the industry, will be the Profiler feature, a feature that helps find the right credit card for first-time card holders by asking them questions about their lifestyle and preferences.
Aside from this, the site is a revolutionary concept in itself as it also hosts DealMania.ph, a deal-buying site exclusive to BPI cardholders which is featured on the main page of BPICards.com. It gives up-to-date information on ongoing sales and promos from partner restaurants, hotels, wellness establishments, and many others more. At DealMania.ph, BPI cardholders enjoy huge discounts, price offs and more.
For more information, please visit www.bpiexpressonline.com. For BPI Cards Digital initiatives, contact Jan Montifalcon at jvlmontifalcon@bpi.com.ph. For merchants interested in building their online capabilities with BPI, contact Jeff Arrienda at jfgarrienda@bpi.com.ph.
No comments:
Post a Comment